Most marketing tools start with content.
Stockative starts with your business.

What we collect

When you install Stockative, Shopify grants us read access to your store under the scopes you approve at install. Today that's:

From Shopify

• Product catalog data — titles, descriptions, prices, images, inventory levels, product type and tags (read_products).
• Order data — line items and quantities, used only in aggregate to compute sales velocity per product (read_orders). We do not access customer names, addresses, or payment details.

From you, directly

• Brand voice inputs — description, tone and any "never say" guidance you write or approve.
• Content pillar and publishing-language preferences you set inside the app.

From connected social accounts

If you connect Instagram/Facebook, Pinterest, TikTok or YouTube, we receive an access token (and, where the platform provides one, a refresh token) from that platform's own OAuth flow, plus the account identifiers needed to publish: a Facebook Page ID, an Instagram Business Account ID, a Pinterest board ID, your TikTok open ID and username, or your YouTube channel ID and title. We never receive your password for any of these platforms.

From Instagram/Facebook we also read, for your own connected account only: its basic profile (username, profile picture), its recent posts (caption, media type, like and comment counts), post insights (reach, saves, shares) for posts published through Stockative, and the account-level "online followers" metric (the hours your followers are most active).

Competitor accounts you choose

If you enter the usernames of public Instagram Business or Creator accounts in "Competitor accounts", we read their public profile (bio, website, follower and post counts) and recent public posts (caption, media type, like and comment counts) through Instagram's Business Discovery API. We never access any private data from those accounts, and we never show it to you as a comparison or score.

From TikTok we only request the scopes needed to read your basic profile and to post the Reels you confirm to your TikTok account. A Reel is only posted to TikTok after you choose its visibility and settings and confirm it in Stockative, and we don't read your TikTok videos, followers or messages. From YouTube we only request permission to upload videos to the channel you connect and to read that channel's basic details.

What we do with it

• Compute a priority signal per product (sales velocity, days since last sale, inventory age) to decide what's worth promoting next.
• Generate captions, images and Pin copy via the AI providers listed below, grounded in your product data and brand voice.
• Publish content only to the social accounts you've explicitly connected. Your weekly plan publishes each post automatically at its scheduled time unless you cancel it, swap its product, reschedule it, or publish it earlier with "Publish now". Reviewing posts beforehand is optional; you can disconnect an account at any time to stop all publishing to it.
• Collect performance metrics (likes, comments, reach, saves, shares) on posts published through Stockative, to show you what's working in the "Performance" screen and to improve future content decisions for your store.
• Use your followers' most active hours to schedule posts when your own audience is online.
• Use competitor accounts' public posts only as a style and format reference for your content decisions.

We do not sell your data, and we do not use your data to train any AI model.

Who else processes it

We share the minimum data each of the following needs to do its job:

Shopify, Inc.

Source of your store, product and order data.

Meta Platforms, Inc.

Publishes your scheduled posts (or the ones you publish with "Publish now") to the Instagram account and Facebook Page you connected.

Pinterest, Inc.

Publishes Pins to your connected Pinterest boards when you approve a post.

TikTok Pte. Ltd.

Receives the Reels you confirm for TikTok, posted to your account with the visibility and settings you chose.

Google LLC (YouTube)

Publishes approved Reels as YouTube Shorts to the channel you connect. Stockative's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Hetzner Online GmbH

Hosts the Stockative application on a server in the EU (Helsinki, Finland).

Neon, Inc.

Hosts our database (EU region, Frankfurt, Germany), where your store data and connected-account tokens are stored.

Anthropic PBC and Google LLC (AI models)

Process the AI requests routed through OpenRouter (Anthropic Claude for text and image checks, Google Gemini for image generation). They receive the same request content described under OpenRouter below, only to return the generated result.

OpenRouter, Inc.

Routes our AI requests to the underlying model (currently Anthropic Claude for text and image checks, Google Gemini for image generation). For each request it receives only what that task needs: product data (title, description, type, price, stock and sales signals) and product photos; your brand voice and content settings; for brand-voice and content suggestions, your own account's recent captions and engagement counts and the public captions, usernames and engagement counts of the competitor accounts you entered. It is used only to generate content for your store.

How long we keep it

We keep your data for as long as the app is installed. When you uninstall, we immediately delete the access tokens of every social account you connected and stop all publishing. About 48 hours later, Shopify sends us its mandatory shop/redact request and we permanently delete all remaining data for your store (products, plans, generated content, performance data, competitor data and settings). Copies in our database provider's automatic backups expire on that provider's standard retention schedule. Disconnecting a social account inside the app deletes the token we stored for it immediately. You can also request deletion at any time — see Contact below. Stockative doesn't store personal data about your store's customers.

Security

Your data, including access tokens, is stored in our EU-hosted database, which encrypts all data at rest, and is only transmitted over encrypted (HTTPS/TLS) connections. Access to production data is limited to what's needed to operate the app.

Your rights

If you're in the EU/EEA or UK, you have the right to access, correct, export or delete your data under GDPR. Contact us and we'll respond without undue delay, and in any event within one month of your request (extendable by up to two further months for complex requests, in which case we'll tell you why).

Changes to this policy

If this policy changes materially, we'll update the date at the top of this page. Continued use of Stockative after a change means you accept the update.

Contact

Questions, deletion requests, anything else — privacy@stockative.com.

The service

Stockative reads your Shopify store's stock and sales data and your brand voice to decide what to promote, then generates captions and images and publishes them to the social accounts you connect (Instagram, Facebook, Pinterest, and others as we add them).

Your account

You need an active Shopify store to use Stockative, and you must have the authority to install apps on it and to connect the social accounts you link. You're responsible for what happens under your Shopify staff account, including any content it approves or lets publish.

Automatic publishing, and your responsibility to review

Reviewing a post before it goes out is optional, not required. Stockative publishes a post automatically at its scheduled time if you haven't changed or cancelled it. That means you're responsible for checking your upcoming weekly plan and stepping in if something shouldn't go out as generated, before its scheduled time arrives.

Captions and images are generated by AI models and, while grounded in your product data and brand voice, can still be inaccurate or miss context a human would catch. You're responsible for reviewing claims about your products (pricing, materials, availability, discounts) before they publish, the same way you would for content any team member drafted on your behalf.

Connected platforms

Publishing to Instagram, Facebook, Pinterest, TikTok or any other platform you connect also puts you under that platform's own terms and content policies. Stockative isn't responsible for how those platforms handle, moderate, rank or remove content, or for changes they make to their own APIs or policies that affect publishing.

Fees

Stockative is free to use during Early Access. If we introduce paid plans, we'll tell you what changes and when before anything is charged, not after.

Intellectual property

You keep all rights to your store, products, brand and the content Stockative generates for you. We keep our rights to the Stockative software itself. You give us permission to read your store and connected-account data for the sole purpose of operating the service for you, nothing more.

Termination

You can uninstall Stockative from your Shopify admin at any time, which stops all publishing and starts the data-deletion process described in our Privacy Policy. We can suspend or terminate access for use that violates these terms, abuses the service, or risks the accounts of other merchants.

No warranty, limited liability

Stockative is provided "as is," during Early Access, without warranties of any kind. We don't guarantee any particular sales result, engagement outcome, or that the service will be uninterrupted or error-free. To the maximum extent the law allows, Stockative isn't liable for indirect, incidental or consequential damages arising from your use of the service; nothing here limits liability where the law doesn't allow it to be limited.

Governing law

These terms are governed by the laws of Belgium, without regard to its conflict-of-law rules. If you're an EU/EEA consumer, mandatory consumer-protection rules of your own country of residence still apply where the law requires it.

Changes to these terms

If these terms change materially, we'll update the date at the top of this page. Continued use of Stockative after a change means you accept the update.

Contact

Questions about these terms — hello@stockative.com.